JASON “JROC” CRAIG
Jason has made a name for himself through the Vegas and San Diego hospitality scenes, where he currently is an established nightlife partner with Ryan Labbe in Andy Masi’s Clique Hospitality. As part of this well-respected trio, Craig continues to unveil new nightlife concepts with his latest passion project, The Barbershop Cuts and Cocktails which launched in 2018 at The Cosmopolitan Las Vegas, joining his popular CliQue lounge. He and partners Masi and Labbe also helmed Camden Cocktail Lounge and APEX Social Club over at PALMS Casino Resort which opened in May 2018. San Diego is another place he calls his second home, as he runs nightlife for their venues The Pool House and Oxford Social Club at Pendry San Diego.
Jason blends his focused work ethic with his determined mindset to bring success to any nightlife concept he is a part of. His friendly persona and attention to hospitality service continues to keep Craig at the top of his game.
Following a tour of duty in Iraq in the United States Marine Corps, Craig came to Las Vegas where he began to build his personal brand. Having started his hospitality career at the Hard Rock Hotel and Casino, Craig worked his way up the ranks before landing a job at the hotel’s world-famous Center Bar. With his expertise in bartending, he would go on to work at multiple hallowed Vegas nightlife and day-life institutions, including Body English, Moon Nightclub, and Rehab Dayclub.
Given his impressive track record of customer service, Craig eventually became the Director of Nightlife and Marketing for N9NE Group, where he helped oversee marketing and VIP services for seven venues. During this time, he also helped curate and market parties for MTV, Playboy, and other trendsetting companies.
Having parlayed his impressive network and strong style sense, in 2011, Craig even expanded his portfolio to the fashion world, working in brand management for Stitched Men’s Boutique of which he is now their ambassador and spokesperson.
Having left N9NE in 2012 and working with Los Angeles-based sbe Group, Craig formed the 81/82 group with business partner Ryan Labbe, where the two have worked with high profile companies such as Wynn Resort, Light Group, and Hakkasan Group on event-based marketing. Together, among other things, the two of them establish high-profile DJ residencies and must-attend weekly parties.
Additionally, the duo went on to help launch 50 Bleu Premium Vodka and ResQwater.
Craig and Labbe continue to be large players in the heart of Las Vegas’ famed Strip, too, having teamed up with hospitality mastermind Andy Masi as managing partners in CliQue Bar and Lounge at Cosmopolitan Las Vegas in 2015. Fast forward to 2018, and the power trio of Masi, Craig and Labbe launched simultaneous projects, APEX Social Club which took over the infamous Ghostbar space on the rooftop of the PALMS Casino Resort, as part of their $690 million expansion, Camden Cocktail Lounge located on Casino level and now took the form of an exclusive high roller lounge, and their favorite project, which debuted early 2019 at Cosmopolitan Las Vegas Hotel + Casino, The Barbershop Cuts and Cocktails. The partners also lead the nightlife for their Clique Hospitality San Diego-based venues, the popular Pool House and Oxford Social Club located at the esteemed Pendry San Diego property, alongside Clique Hospitality’s Lionfish restaurant and support Masi’s PALMS gastro-restaurant, Greene St Kitchen.
On the fitness front, Craig is a well-respected boxer and mixed martial artist. “Fitness is a key part of life, from starting in karate and sports as a kid to being in the Marine corps. I work out twice a day, 5 days a week. Between cardio, martial arts, and lifting weights disciplines, I keep my strength up and stay functional for the endeavors required by nightlife management day and night, through the training.”